Does it seem inevitable that someone will claim to be an “expert” on a particular organization – someone who knows how to do business with them and other things that people may need to know? Should a Gartner Group or Morgan Stanley analyst manage a Squidoo lens to bring attention to companies they cover or verticals in which they have subject matter expertise? Most lenses appear to have been set up by individuals. I think it’s a great concept and there is much more education to obtain on my part to leverage more value out of it.Here’s my question: It seems perfect for hobbyists, enthusiasts, consultants and the like, but can/should companies set up lenses like they set up MySpace pages and expect traffic either to that site or from that site for gathering data?Īs of today, there seem to be relatively few lenses on with corporations as the main topic, although some consumer products (iPods, Coca-Cola) are topics that people seem to want to toot their horn about. Squidoo is the brain child of Seth Godin and was built by Viget Labs. My “lens” (this is what you call your site there) is not a high ranking site in the Squidoo world by any means, but I guess it’s better than a lot of others. I’ve set up a “lens” called “ C 4ISR Marketing – aka Network Centric Marketing” on Squidoo and am trying to teach myself about whether it provides utility for B2B marketers.